…as explained in a wondrously simple graphic.
Strategic digital marketers are adept at utilizing the principles of marketing, PR and advertising in the development and dissemination of content across digital channels in order to increase a consumer’s affinity for and loyalty to a specific brand.
But on the bright side, the video’s gotten over 4 million views in less than a month. As the saying goes, there’s no such thing as bad publicity.
Who better to recap your biggest press event of the year… than you!
Kudos to Team Apple who not only pre-produced an awesome 107 second recap video of the September 2016 Keynote…
But they also had it up an running as a Twitter ad immediately after the event wrapped.
(On a social network, mind you, where Apple doesn’t bother to tweet anything organically to nearly half a million followers.)
778k Instagram followers in 3 days with a single photo!
“’We [had] our first meeting with the [International Olympic Committee] around seven years before the games,’ says Ken Mainardis, vice president of Sport Imagery and Services for Getty Images.
‘For Rio de Janeiro, we met with them just after they were awarded the games in 2009. We partner[ed] with the committee to basically link all of our photographers in the key photo positions that they work in back to our editing hub in the main press center.
And that network takes years of planning, because it crosses cities and it has to be able to handle about 1.5 million images during the duration of the games.’”
🙂
Be the TweeterZero who sparked #MelaniaGate
“On Monday, [Jarrett Hill] had ‘somewhere between 1750-1800 followers,’ and today, the count is 18,800.
But that doesn’t impress him so much.
‘I wasn’t a person who really cared about how many followers I had,’ says Hill, who has been without a full-time job since being laid off from his producer / digital on-camera reporter gig at ABC Action News WFTS in Florida in April 2015.
‘I looked more at engagement, focused on responses and using it to discuss things with people.'”
Katy Perry, queen of bubble gum pop music, is arguably the queen of social media.
She is not only the most followed account on Twitter… beating out the Biebs by over 5 million…
But she also has not one, but two music videos on YouTube that command an astounding 1.45 Billion views each.
What do both of these explosively popular vids have in common, besides Katy?
They’re both high-concept with fantastical settings (ancient Egypt and Tarzan’s jungle).
Definitely food for digital storytelling thought.
When oil magnate J. Paul Getty set his sights on dominating the world’s oil market, he first set his sights on becoming fluent in Arabic. His command of the language and respect for the culture earned him 60-year drilling rights in Saudi Arabia and billions in the process. Continue reading “How to WIN in China – Cultural Immersion is Key”
I was scrolling through my Facebook feed when a headline caught my eye… as most travel-related headlines are wont to do.
But it was the OG (open graph) description beneath the headline/OG title that brought a huge smile to this digital strategist’s face. Continue reading “Thrillist & The ‘Eat, Pray’ Awesome OG Tags”
