2016: The Year of Beyoncé

2016: The Year of Beyoncé

A week and a half ago, to Kanye’s rapper’s delight, Beyoncé took home MTV’s Music Video of the Year award.

While an MTV award probably isn’t an accolade Beyoncé gives two iotas about, it is just another notch in the belt of a music superstar who catapulted herself into yet another stratosphere this year.

She is no longer just the Queen Bey, but something else entirely.

Something bolder. Smarter. With much more of substance to say.

This new Bey emerged on February 6 when she dropped the unexpected and now infamous Formation video, the day before the Super Bowl.

And she has been dominating pop culture and digital media ever since. In the past 7 months alone, she has: Continue reading “2016: The Year of Beyoncé”

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Black Friday Ain’t Necessarily the Biggest Shopping Day for Retail Stores

Woman holding holding bags walking past a Christmas tree in a shopping center

So much hullabaloo is made about Black Friday every year that it gives the erroneous impression that the day after Thanksgiving is the…

BIGGEST SHOPPING DAY OF THE YEAR!

Google Location History data from Nov-Dec 2014 reveals, however, that for many retail verticals, the Saturday before Christmas beats out Black Friday for the title of biggest in-store shopping day of the year in terms of foot traffic (see chart below):

Continue reading “Black Friday Ain’t Necessarily the Biggest Shopping Day for Retail Stores”

A Foxie Roundup of Star Wars ‘The Force Awaken’s’ 5 Best Digital Marketing Tactics… Thus Far!

starwarscover

From Millennium Falcon playlets to Duracell and CoverGirl commercials, the latter of which invited the biting yet hilarious commentary of Stephen Colbert

“The Force marketing integration is strong with this one. This is the perfect makeup collection for girls who like Star Wars, but not enough to realize this is nothing to do with Star Wars.”

…the Disney/Star Wars marketing machine and its brand partners have been in creative overdrive the past few months leading up to Episode VII – The Force Awaken’s pre-release on December 17th.

Here’s a Foxie roundup of Team Star Wars’s best digital marketing tactics to date: Continue reading “A Foxie Roundup of Star Wars ‘The Force Awaken’s’ 5 Best Digital Marketing Tactics… Thus Far!”

Pandora Cinches Lucrative Deal to Stream the Ridiculously Popular “Serial” Podcast

Serial channel on Pandora

Two weeks ago, Pandora announced a deal to stream Serial. On Tuesday, listeners will be able to hear the first season of the podcast on Pandora’s apps and site. When Season 2 premiers later this year—neither Serial nor Pandora have released an exact date—each episode will drop on Pandora at the same time it becomes available as a podcast download.

The strategy is to reach a larger audience, particularly people who have never listened to the series, by pushing the content to two platforms simultaneously. Since launching last year, the first season of Serial has amassed 100 million downloads. Pandora has 78 million monthly listeners.

Source: AdWeek

Getting to the “Like” – The Importance of Not Being a Disappointment When It Comes to your Social Media Content

Two thumbs up
A new study attempts to get to the heart of why consumers “like” a particular piece of social media content:
“Every time we post, share, ‘like,’ comment or send an invitation online, we are creating an expectation,” according to the study. “We feel a sense of belonging and advance our concept of self through sharing.”
The findings are compelling not only because they help explain why we feel compelled to click “like” so often, but also because they lay bare the power that marketers can wield by creating “likable,” shareable social content.

Continue reading “Getting to the “Like” – The Importance of Not Being a Disappointment When It Comes to your Social Media Content”