A week and a half ago, to Kanye’s rapper’s delight, Beyoncé took home MTV’s Music Video of the Year award.
While an MTV award probably isn’t an accolade Beyoncé gives two iotas about, it is just another notch in the belt of a music superstar who catapulted herself into yet another stratosphere this year.
She is no longer just the Queen Bey, but something else entirely.
Something bolder. Smarter. With much more of substance to say.
This new Bey emerged on February 6 when she dropped the unexpected and now infamous Formation video, the day before the Super Bowl.
And she has been dominating pop culture and digital media ever since. In the past 7 months alone, she has: Continue reading “2016: The Year of Beyoncé”
The graphs on this 99u article are crazy long on mobile. Crazy, ridiculously long.
Always QA a page on mobile, tablet and desktop before go-live.
When oil magnate J. Paul Getty set his sights on dominating the world’s oil market, he first set his sights on becoming fluent in Arabic. His command of the language and respect for the culture earned him 60-year drilling rights in Saudi Arabia and billions in the process. Continue reading “How to WIN in China – Cultural Immersion is Key”
So much hullabaloo is made about Black Friday every year that it gives the erroneous impression that the day after Thanksgiving is the…
BIGGEST SHOPPING DAY OF THE YEAR!
Google Location History data from Nov-Dec 2014 reveals, however, that for many retail verticals, the Saturday before Christmas beats out Black Friday for the title of biggest in-store shopping day of the year in terms of foot traffic (see chart below):
Continue reading “Black Friday Ain’t Necessarily the Biggest Shopping Day for Retail Stores”
From Millennium Falcon playlets to Duracell and CoverGirl commercials, the latter of which invited the biting yet hilarious commentary of Stephen Colbert…
“The Force marketing integration is strong with this one. This is the perfect makeup collection for girls who like Star Wars, but not enough to realize this is nothing to do with Star Wars.”
…the Disney/Star Wars marketing machine and its brand partners have been in creative overdrive the past few months leading up to Episode VII – The Force Awaken’s pre-release on December 17th.
Here’s a Foxie roundup of Team Star Wars’s best digital marketing tactics to date: Continue reading “A Foxie Roundup of Star Wars ‘The Force Awaken’s’ 5 Best Digital Marketing Tactics… Thus Far!”
Lessons for digital marketers worldwide on Australian consumers’ top reasons for sharing content and their preferred platforms—the latter may surprise you!
Continue reading “Why & How Australians Share Content Online”
A new study attempts to get to the heart of why consumers “like” a particular piece of social media content:
“Every time we post, share, ‘like,’ comment or send an invitation online, we are creating an expectation,” according to the study. “We feel a sense of belonging and advance our concept of self through sharing.”
The findings are compelling not only because they help explain why we feel compelled to click “like” so often, but also because they lay bare the power that marketers can wield by creating “likable,” shareable social content.
Continue reading “Getting to the “Like” – The Importance of Not Being a Disappointment When It Comes to your Social Media Content”
I have seen Purina’s “I Get Beggin'” commercial twice now and both times I have chuckled despite myself.
It’s corny. It’s cliche. But gosh darnit, that corgi is so doggone cute!
Continue reading “Wither Sustainability – Why Aren’t Mobile CPG Coupons Ubiquitous By Now?”