A 404 Page That Delivers All the Feels

A 404 Page That Delivers All the Feels

Amazon is a powerhouse when it comes to pricing, delivery and instant gratification.

Yet, while they’ve steadily been making much-needed optimizations to the UX / ID of their website, there’s still much room for improvement.

There is, however, one Easter egg hidden on the ‘Zon-dot-com that is smart, heartwarming and strategic all at the same time!


Most organizations make the mistake of paying little to no attention to the design or content of their 404 error page. A solid 404 page is essential, as it is where a user will land if they enter or click on a URL that doesn’t or no longer exists on a brand’s website.

First and foremost, a 404 page should never be a dead end. It should always have one or more calls-to-action to help a user find what they’re looking for.

In this case, Amazon’s 404 page includes a search bar and a hyperlink to the site’s Home page.

Then, to capitalize on human beings’ inability to resist cute and cuddly animals, the page features a pic of an adorable labrador named Lucy. But, and this is the best part, the photo isn’t gratuitous in the least!

Instead, Amazon utilizes its 404 page as an opportunity to recruit future employees… which is apropos since the eCom giant is on a huge hiring global spree nowadays.

When a curious user clicks on the CTA text, “Meet the dogs of Amazon,” located beneath the image of Lucy, he is taken to a “Working at Amazon” sub page that touts how the ‘Zon is a dog-friendly place to work:


The “Meet the dogs of Amazon” page is super cute.

What would make it cuter, however, is if it were 508 accessible.

The text next to each dog is embedded in an image and the alt tag only reads, “Image of a dog named Lucy,” for instance. So someone with a visual handicap, relying on a screen reader, would be S-O-L in seeing just how cute and clever this recruitment page is.

Despite this, major kudos to Team Amazon for having a strategic 404 user flow that delivers smiles and future employees in a refreshing way.

Did you know the Washington Post is in the Amazon Affiliate game?

Washington Post logo superimposed on top of an Amazon.com box

I was reading this WaPo article in which famous authors shared what books have had the biggest influence on them, when I noticed that each of the books listed therein were hyperlinked to an Amazon product detail page, with an Amazon Affiliate tag embedded in the url.

Screenshot of a Washington Post article with a link to an Amazon product detail page for a book

Amazon product detail page for Empire Falls

I was surprised / not surprised that a media company had turned to Amazon as an additional stream of revenue.

And then I remembered that Jeff Bezos, founder and CEO of Amazon, is also the owner of WaPo.

Will be interesting to see if other media outlets will start following WaPo’s lead…

2016: The Year of Beyoncé

2016: The Year of Beyoncé

A week and a half ago, to Kanye’s rapper’s delight, Beyoncé took home MTV’s Music Video of the Year award.

While an MTV award probably isn’t an accolade Beyoncé gives two iotas about, it is just another notch in the belt of a music superstar who catapulted herself into yet another stratosphere this year.

She is no longer just the Queen Bey, but something else entirely.

Something bolder. Smarter. With much more of substance to say.

This new Bey emerged on February 6 when she dropped the unexpected and now infamous Formation video, the day before the Super Bowl.

And she has been dominating pop culture and digital media ever since. In the past 7 months alone, she has: Continue reading “2016: The Year of Beyoncé”

Black Friday Ain’t Necessarily the Biggest Shopping Day for Retail Stores

Woman holding holding bags walking past a Christmas tree in a shopping center

So much hullabaloo is made about Black Friday every year that it gives the erroneous impression that the day after Thanksgiving is the…


Google Location History data from Nov-Dec 2014 reveals, however, that for many retail verticals, the Saturday before Christmas beats out Black Friday for the title of biggest in-store shopping day of the year in terms of foot traffic (see chart below):

Continue reading “Black Friday Ain’t Necessarily the Biggest Shopping Day for Retail Stores”

Getting to the “Like” – The Importance of Not Being a Disappointment When It Comes to your Social Media Content

Two thumbs up
A new study attempts to get to the heart of why consumers “like” a particular piece of social media content:
“Every time we post, share, ‘like,’ comment or send an invitation online, we are creating an expectation,” according to the study. “We feel a sense of belonging and advance our concept of self through sharing.”
The findings are compelling not only because they help explain why we feel compelled to click “like” so often, but also because they lay bare the power that marketers can wield by creating “likable,” shareable social content.

Continue reading “Getting to the “Like” – The Importance of Not Being a Disappointment When It Comes to your Social Media Content”