‘Inclusive Design’ Defined

‘Inclusive Design’ Defined

In an interview with Fast Company, product designer, Kat Holmes, shared a most excellent way to think about ‘Inclusive Design.’

“I took a look at the words ‘inclusive’ and ‘exclusive,’ and the root of both is ‘clud.’ It’s Latin for ‘to shut.’ To shut out. Thinking of that mental model, of ingroups and outgroups, I thought maybe there’s something wrong with the mental model in our language.

In my book, I ended up writing about exclusion first, because everyone, universally, says it’s the same thing. What is exclusion? It’s when you’re left out! Exclusion became the sharp point that allowed me to talk about inclusion.

I’ve now evolved my thinking to consider exclusion as a specific way to embody inclusive design. That may be as close as we get to a definition….

The thing with inclusive design, and the nuance that doesn’t come through, is that it was always about including excluded communities in the design process–not marketing to people with disabilities.

It’s not, you’ve designed something for a female population, and therefore it’s inclusive. It’s, did you involve someone in your design process who was previously unable to participate?

How you get there is what makes it inclusive, not that it’s targeted at an underrepresented or underserved community…

Inclusive design is a process, not a result.”

~ Kat Holmes


A 404 Page That Delivers All the Feels

A 404 Page That Delivers All the Feels

Amazon is a powerhouse when it comes to pricing, delivery and instant gratification.

Yet, while they’ve steadily been making much-needed optimizations to the UX / ID of their website, there’s still much room for improvement.

There is, however, one Easter egg hidden on the ‘Zon-dot-com that is smart, heartwarming and strategic all at the same time!


Most organizations make the mistake of paying little to no attention to the design or content of their 404 error page. A solid 404 page is essential, as it is where a user will land if they enter or click on a URL that doesn’t or no longer exists on a brand’s website.

First and foremost, a 404 page should never be a dead end. It should always have one or more calls-to-action to help a user find what they’re looking for.

In this case, Amazon’s 404 page includes a search bar and a hyperlink to the site’s Home page.

Then, to capitalize on human beings’ inability to resist cute and cuddly animals, the page features a pic of an adorable labrador named Lucy. But, and this is the best part, the photo isn’t gratuitous in the least!

Instead, Amazon utilizes its 404 page as an opportunity to recruit future employees… which is apropos since the eCom giant is on a huge hiring global spree nowadays.

When a curious user clicks on the CTA text, “Meet the dogs of Amazon,” located beneath the image of Lucy, he is taken to a “Working at Amazon” sub page that touts how the ‘Zon is a dog-friendly place to work:


The “Meet the dogs of Amazon” page is super cute.

What would make it cuter, however, is if it were 508 accessible.

The text next to each dog is embedded in an image and the alt tag only reads, “Image of a dog named Lucy,” for instance. So someone with a visual handicap, relying on a screen reader, would be S-O-L in seeing just how cute and clever this recruitment page is.

Despite this, major kudos to Team Amazon for having a strategic 404 user flow that delivers smiles and future employees in a refreshing way.

Did you know the Washington Post is in the Amazon Affiliate game?

Washington Post logo superimposed on top of an Amazon.com box

I was reading this WaPo article in which famous authors shared what books have had the biggest influence on them, when I noticed that each of the books listed therein were hyperlinked to an Amazon product detail page, with an Amazon Affiliate tag embedded in the url.

Screenshot of a Washington Post article with a link to an Amazon product detail page for a book

Amazon product detail page for Empire Falls

I was surprised / not surprised that a media company had turned to Amazon as an additional stream of revenue.

And then I remembered that Jeff Bezos, founder and CEO of Amazon, is also the owner of WaPo.

Will be interesting to see if other media outlets will start following WaPo’s lead…

7 Things You Should Definitely Know About Netflix


Did you know… Netflix has 83 million subscibers in 190 countries who stream 125 million hours of programming a day?

I recently watched a recording of Netflix’s first Women in Tech LA event, which was held back in July.

It was an interesting peek behind the streaming giant’s curtain and if you can find the time to watch it in full, I encourage you to do so.

Either way, for your tapas-like edification, here are 7 insights that stood out to me the most:

Continue reading “7 Things You Should Definitely Know About Netflix”

2016: The Year of Beyoncé

2016: The Year of Beyoncé

A week and a half ago, to Kanye’s rapper’s delight, Beyoncé took home MTV’s Music Video of the Year award.

While an MTV award probably isn’t an accolade Beyoncé gives two iotas about, it is just another notch in the belt of a music superstar who catapulted herself into yet another stratosphere this year.

She is no longer just the Queen Bey, but something else entirely.

Something bolder. Smarter. With much more of substance to say.

This new Bey emerged on February 6 when she dropped the unexpected and now infamous Formation video, the day before the Super Bowl.

And she has been dominating pop culture and digital media ever since. In the past 7 months alone, she has: Continue reading “2016: The Year of Beyoncé”

Hallmark Channel Has One Holiday of a Diversity Problem


Boy, am I a sucker for a cheesy holiday romance movie.

They’re silly and heartwarming and cute and have as much substance as whipped cream. Yet, they are a holiday tradition for many a romantic here in North America.

And you can always count on Hallmark to churn out a cavalcade of new, 90-minute holiday love stories every November and December.

However, for years, Hallmark has persistently cast the same demographic as the romantic leads for pretty much every single one of these movies.

To the point where it’s so glaringly obvious and starting to become intolerable for many of its viewers who feel as though Team Hallmark thinks only a certain hue of people fall in love.  Continue reading “Hallmark Channel Has One Holiday of a Diversity Problem”