In an interview with Fast Company, product designer, Kat Holmes, shared a most excellent way to think about ‘Inclusive Design.’
“I took a look at the words ‘inclusive’ and ‘exclusive,’ and the root of both is ‘clud.’ It’s Latin for ‘to shut.’ To shut out. Thinking of that mental model, of ingroups and outgroups, I thought maybe there’s something wrong with the mental model in our language.
In my book, I ended up writing about exclusion first, because everyone, universally, says it’s the same thing. What is exclusion? It’s when you’re left out! Exclusion became the sharp point that allowed me to talk about inclusion.
I’ve now evolved my thinking to consider exclusion as a specific way to embody inclusive design. That may be as close as we get to a definition….
The thing with inclusive design, and the nuance that doesn’t come through, is that it was always about including excluded communities in the design process–not marketing to people with disabilities.
It’s not, you’ve designed something for a female population, and therefore it’s inclusive. It’s, did you involve someone in your design process who was previously unable to participate?
How you get there is what makes it inclusive, not that it’s targeted at an underrepresented or underserved community…
Inclusive design is a process, not a result.”
~ Kat Holmes
In want of a bright career path with lots of openings and opportunities for advancement?
Digital is where it’s at!
A recent LinkedIn study found that these 10 digital positions command high median salaries, healthy job openings, year-over-year growth and are most likely to lead to a promotion or advancement within an organization:
1. Technical Program Manager
Median base salary: $128k
Top skills: Agile Methodologies, Software Project Management, Program Management, Agile Project Management, Software Development
2. Program Manager
Program Management, Project Management, Project Portfolio Management, Software Project Management, Project Delivery
Continue reading “What are the 10 Hottest Digital Jobs of 2017?”
…as explained in a wondrously simple graphic.
Strategic digital marketers are adept at utilizing the principles of marketing, PR and advertising in the development and dissemination of content across digital channels in order to increase a consumer’s affinity for and loyalty to a specific brand.
I was reading this WaPo article in which famous authors shared what books have had the biggest influence on them, when I noticed that each of the books listed therein were hyperlinked to an Amazon product detail page, with an Amazon Affiliate tag embedded in the url.
I was surprised / not surprised that a media company had turned to Amazon as an additional stream of revenue.
And then I remembered that Jeff Bezos, founder and CEO of Amazon, is also the owner of WaPo.
Will be interesting to see if other media outlets will start following WaPo’s lead…
Post it in full as a promoted Tweet.
Did you know… Netflix has 83 million subscibers in 190 countries who stream 125 million hours of programming a day?
I recently watched a recording of Netflix’s first Women in Tech LA event, which was held back in July.
It was an interesting peek behind the streaming giant’s curtain and if you can find the time to watch it in full, I encourage you to do so.
Either way, for your tapas-like edification, here are 7 insights that stood out to me the most:
Continue reading “7 Things You Should Definitely Know About Netflix”
Who better to recap your biggest press event of the year… than you!
Kudos to Team Apple who not only pre-produced an awesome 107 second recap video of the September 2016 Keynote…
But they also had it up an running as a Twitter ad immediately after the event wrapped.
(On a social network, mind you, where Apple doesn’t bother to tweet anything organically to nearly half a million followers.)
A week and a half ago, to Kanye’s rapper’s delight, Beyoncé took home MTV’s Music Video of the Year award.
While an MTV award probably isn’t an accolade Beyoncé gives two iotas about, it is just another notch in the belt of a music superstar who catapulted herself into yet another stratosphere this year.
She is no longer just the Queen Bey, but something else entirely.
Something bolder. Smarter. With much more of substance to say.
This new Bey emerged on February 6 when she dropped the unexpected and now infamous Formation video, the day before the Super Bowl.
And she has been dominating pop culture and digital media ever since. In the past 7 months alone, she has: Continue reading “2016: The Year of Beyoncé”
778k Instagram followers in 3 days with a single photo!