I was reading this WaPo article in which famous authors shared what books have had the biggest influence on them, when I noticed that each of the books listed therein were hyperlinked to an Amazon product detail page, with an Amazon Affiliate tag embedded in the url.
I was surprised / not surprised that a media company had turned to Amazon as an additional stream of revenue.
And then I remembered that Jeff Bezos, founder and CEO of Amazon, is also the owner of WaPo.
Will be interesting to see if other media outlets will start following WaPo’s lead…
Did you know… Netflix has 83 million subscibers in 190 countries who stream 125 million hours of programming a day?
I recently watched a recording of Netflix’s first Women in Tech LA event, which was held back in July.
It was an interesting peek behind the streaming giant’s curtain and if you can find the time to watch it in full, I encourage you to do so.
Either way, for your tapas-like edification, here are 7 insights that stood out to me the most:
Continue reading “7 Things You Should Definitely Know About Netflix”
A week and a half ago, to Kanye’s rapper’s delight, Beyoncé took home MTV’s Music Video of the Year award.
While an MTV award probably isn’t an accolade Beyoncé gives two iotas about, it is just another notch in the belt of a music superstar who catapulted herself into yet another stratosphere this year.
She is no longer just the Queen Bey, but something else entirely.
Something bolder. Smarter. With much more of substance to say.
This new Bey emerged on February 6 when she dropped the unexpected and now infamous Formation video, the day before the Super Bowl.
And she has been dominating pop culture and digital media ever since. In the past 7 months alone, she has: Continue reading “2016: The Year of Beyoncé”
778k Instagram followers in 3 days with a single photo!
Katy Perry, queen of bubble gum pop music, is arguably the queen of social media.
She is not only the most followed account on Twitter… beating out the Biebs by over 5 million…
But she also has not one, but two music videos on YouTube that command an astounding 1.45 Billion views each.
What do both of these explosively popular vids have in common, besides Katy?
They’re both high-concept with fantastical settings (ancient Egypt and Tarzan’s jungle).
Definitely food for digital storytelling thought.
When oil magnate J. Paul Getty set his sights on dominating the world’s oil market, he first set his sights on becoming fluent in Arabic. His command of the language and respect for the culture earned him 60-year drilling rights in Saudi Arabia and billions in the process. Continue reading “How to WIN in China – Cultural Immersion is Key”
I was scrolling through my Facebook feed when a headline caught my eye… as most travel-related headlines are wont to do.
But it was the OG (open graph) description beneath the headline/OG title that brought a huge smile to this digital strategist’s face. Continue reading “Thrillist & The ‘Eat, Pray’ Awesome OG Tags”
A recent study of 12,000+ digital consumers in six developed countries—the U.S., U.K., Germany, Japan, France and Australia—found that consumers are most likely to share an article, photo, video, review, etc., when… Continue reading “Secrets of Going Viral – What Inspires Digital Consumers to Social Share”
So much hullabaloo is made about Black Friday every year that it gives the erroneous impression that the day after Thanksgiving is the…
BIGGEST SHOPPING DAY OF THE YEAR!
Google Location History data from Nov-Dec 2014 reveals, however, that for many retail verticals, the Saturday before Christmas beats out Black Friday for the title of biggest in-store shopping day of the year in terms of foot traffic (see chart below):
Continue reading “Black Friday Ain’t Necessarily the Biggest Shopping Day for Retail Stores”
From Millennium Falcon playlets to Duracell and CoverGirl commercials, the latter of which invited the biting yet hilarious commentary of Stephen Colbert…
“The Force marketing integration is strong with this one. This is the perfect makeup collection for girls who like Star Wars, but not enough to realize this is nothing to do with Star Wars.”
…the Disney/Star Wars marketing machine and its brand partners have been in creative overdrive the past few months leading up to Episode VII – The Force Awaken’s pre-release on December 17th.
Here’s a Foxie roundup of Team Star Wars’s best digital marketing tactics to date: Continue reading “A Foxie Roundup of Star Wars ‘The Force Awaken’s’ 5 Best Digital Marketing Tactics… Thus Far!”