Reading Is Fundamental & Free on the New York Subway

A metro train whizzing by

“On Sunday, Subway Reads started delivering novellas, short stories or excerpts from full-length books to passengers’ cellphones or tablets.

The idea is for riders to download a short story or a chapter and read it on the train.

Subway Reads will even let riders choose what to read based on how long they will be on the subway — a 10-page selection for a 10-minute ride, a 20-page selection for a 20-minute excursion, a 30-page selection for a 30-minute trip.

Delays not included.”

Via The New York Times

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BIG News Coming Out of HULU HQ

BIG News Coming Out of HULU HQ

“Hulu is moving to an all-subscription model, eliminating the ad-supported service that has let users watch thousands of TV episodes in the nine years since it first launched….

In addition, Hulu is gearing up to launch a live-TV service sometime in 2017, which will feature linear channels from its parent companies including local TV stations. The company hasn’t revealed details on pricing and packaging of that service.”

Via Variety

Harvard Study Finds Airbnb Has a Discrimination Problem 

  
Researchers at Harvard Business School have found a discriminatory crimp in Airbnb’s business and UX model.

They surveyed over 6,000 Airbnb hosts (lodging proprietors) in five cities — Baltimore, Dallas, Los Angeles, St Louis, and Washington DC — and found that European American sounding names like Todd and Allison elicited a 50% success rate for a positive response of a room offer from the host…  Continue reading “Harvard Study Finds Airbnb Has a Discrimination Problem “

Pandora Cinches Lucrative Deal to Stream the Ridiculously Popular “Serial” Podcast

Serial channel on Pandora

Two weeks ago, Pandora announced a deal to stream Serial. On Tuesday, listeners will be able to hear the first season of the podcast on Pandora’s apps and site. When Season 2 premiers later this year—neither Serial nor Pandora have released an exact date—each episode will drop on Pandora at the same time it becomes available as a podcast download.

The strategy is to reach a larger audience, particularly people who have never listened to the series, by pushing the content to two platforms simultaneously. Since launching last year, the first season of Serial has amassed 100 million downloads. Pandora has 78 million monthly listeners.

Source: AdWeek

How Did North Korea Hack into Sony? The Old-Fashioned Way…

Sony

The #SonyHack was one of it not the most devastating cyber attacks executed upon a corporation in history — wrecking havoc on the lives of Sony employees, the Hollywood elite, and Sony Pictures co-chairman, Amy Pascal, who resigned today.

What is most telling about the hack is that it all begin with the most simplistic of tactics.

Continue reading “How Did North Korea Hack into Sony? The Old-Fashioned Way…”