A week and a half ago, to Kanye’s rapper’s delight, Beyoncé took home MTV’s Music Video of the Year award.
While an MTV award probably isn’t an accolade Beyoncé gives two iotas about, it is just another notch in the belt of a music superstar who catapulted herself into yet another stratosphere this year.
She is no longer just the Queen Bey, but something else entirely.
Something bolder. Smarter. With much more of substance to say.
This new Bey emerged on February 6 when she dropped the unexpected and now infamous Formation video, the day before the Super Bowl.
And she has been dominating pop culture and digital media ever since. In the past 7 months alone, she has: Continue reading “2016: The Year of Beyoncé”
I first heard of the Food Babe, a consumer activist blogger named Vani Hari, when she made headlines for blasting Subway’s inclusion of azodicarbonamide, a chemical that’s used to make yoga mats and rubber shoe soles, in its “fresh-baked” bread.
I remember thinking two things:
Continue reading “Hey Food Babe Critics… How About Less Ranting, More Competitive Content Creation?”
I have seen Purina’s “I Get Beggin'” commercial twice now and both times I have chuckled despite myself.
It’s corny. It’s cliche. But gosh darnit, that corgi is so doggone cute!
Continue reading “Wither Sustainability – Why Aren’t Mobile CPG Coupons Ubiquitous By Now?”
If a lit match falls in a forest, does it make a sound?
It does if it sparks a wildfire!
Rarely do I find myself on the nascent end of a social media firestorm.
But the day after Thanksgiving, I happened upon a Tumblr post created by jadebrieanne, Continue reading “Anatomy of a Social Media Firestorm: The Fascinating Case of @DCGopGirl #ElizabethLauten”
In early 2014, Mad Mimi commissioned Copy Hackers to optimize the Mad Mimi pricing page for an A/B test.
The goal? To increase click-thrus to each plans’ sign up page. Continue reading “Life After A/B: The Curious Case of Mad Mimi”