Who better to recap your biggest press event of the year… than you!
Kudos to Team Apple who not only pre-produced an awesome 107 second recap video of the September 2016 Keynote…
But they also had it up an running as a Twitter ad immediately after the event wrapped.
(On a social network, mind you, where Apple doesn’t bother to tweet anything organically to nearly half a million followers.)
I was scrolling through my Facebook feed when a headline caught my eye… as most travel-related headlines are wont to do.
But it was the OG (open graph) description beneath the headline/OG title that brought a huge smile to this digital strategist’s face. Continue reading “Thrillist & The ‘Eat, Pray’ Awesome OG Tags”
No commentary needed. Just watch the video!
Continue reading “Sheseido & The ‘Secretly’ Awesome Video Ad”
What’s so great about innovation is that it can often lead to unexpected results.
Continue reading “Sonos & The Viral Fruits of ‘Sound’ Design”
When it comes to surprising and delighting an unsuspecting digital consumer, The New York Times achieves this with high marks via its 52 Places to Go in 2015 article page.
Continue reading “The NY Times & The Art of Surprise and Delight”
On a cold and fateful day in December, Instagram began to purge its kingdom of a menace that had plagued its citizenry for far too long.
SPAM FANS.
The fake accounts of entities, often spambots, with zero brand loyalty, zero influence and zero scruples.
The citizenry watched — some in horror, some in amazement — as The Purge slashed and burned the follower count of many a so-called Social Influencer…
‘Tis the season for kicka$$ UX and interactive design, and Best Buy’s holiday home page refresh doesn’t disappoint.
I absolutely love the visually simplistic use of over a dozen monochromatic icons in the main content area Continue reading “Best Buy & The Iconic Home Page”
It is often hard for brands to hop on a viral trend without coming across as desperate and opportunistic.
Yet Old Spice expertly glides onto the ALS Ice Bucket Challenge in a most ingenious way Continue reading “Old Spice & The Art of Gliding Onto a Viral Train”
