Katy Perry, queen of bubble gum pop music, is arguably the queen of social media.
She is not only the most followed account on Twitter… beating out the Biebs by over 5 million…
But she also has not one, but two music videos on YouTube that command an astounding 1.45 Billion views each.
What do both of these explosively popular vids have in common, besides Katy?
They’re both high-concept with fantastical settings (ancient Egypt and Tarzan’s jungle).
Definitely food for digital storytelling thought.