A recent study of 12,000+ digital consumers in six developed countries—the U.S., U.K., Germany, Japan, France and Australia—found that consumers are most likely to share an article, photo, video, review, etc., when…
It is FUNNY.
There is nothing like a little tickle of the funny bone to get people in the sharing mood.
What’s the #2 reason people share content with friends, far and countrymen?
To raise awareness about a social issue or cause they believe in.