Ballad goddess, Adele, is back on the scene with a new record, a new svelte figure and a social media team hellbent on preventing her from engaging in any more bouts of drunk tweeting.
- Facebook: 62 million followers
- Twitter: 24 million followers
- YouTube: 8 million subscribers
- Instagram: 2.8 million followers
Yet, what many people may not know or may have forgotten is the fact that Adele’s rise to fame and acclaim got its start on the once-dominant social network of MySpace.
At that time, her intuitive approach to social media was a wise blend of content creation, social listening and personal engagement:
At the time, she explained: “I’d much rather 5 million people heard my music than I earned £5 million.
I write bulletins and blogs, and I listen to what people say, maybe too much sometimes.”
Perhaps, though, the listening is precisely what helped her have a feel for what worked and what didn’t.