Why & How Australians Share Content Online

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Lessons for digital marketers worldwide on Australian consumers’ top reasons for sharing content and their preferred platforms—the latter may surprise you!

Top 3 Reasons for Sharing Content

  1. Photos / images
  2. To answer a question
  3. To share something of emotional value

Top 3 Reasons for Sharing Branded Content

  1. Has entertainment value
  2. Has financial value
  3. Helps answer a question

Top 3 Platforms Used for Content Sharing

  1. Email
  2. Social networks
  3. Text messaging


Why and how Australians share online - chart