Pandora Cinches Lucrative Deal to Stream the Ridiculously Popular “Serial” Podcast

Serial channel on Pandora

Two weeks ago, Pandora announced a deal to stream Serial. On Tuesday, listeners will be able to hear the first season of the podcast on Pandora’s apps and site. When Season 2 premiers later this year—neither Serial nor Pandora have released an exact date—each episode will drop on Pandora at the same time it becomes available as a podcast download.

The strategy is to reach a larger audience, particularly people who have never listened to the series, by pushing the content to two platforms simultaneously. Since launching last year, the first season of Serial has amassed 100 million downloads. Pandora has 78 million monthly listeners.

Source: AdWeek