Due to an app update on Tuesday that removed functionality via which teens could see who were their friend’s “best friends” on Snapchat — a.k.a the top three people their friends snapped with the most.
In a little over 24 hours, the update generated over 5,000 new customer reviews in the App Store, the gross majority of them 1-star ratings.
And at the time of this writing, that number is inching its way toward 9,000 reviews.
The negative reviews are piling up on Google Play as well.
Seeing how a new episode of Scandal premieres tonight, one can’t help but wonder:
What would Olivia Pope do?
How would social media’s favorite Fix-It woman handle an avalanche of pissed off reviews from the millennial demographic that makes Snapchat oh so attractive to marketers in the first place?
Well, I can tell you what she would NOT have done.
She would not have revealed just how elitist Snapchat’s priorities are, which is exactly what Snapchat CEO, Evan Spiegel, did when he took to Twitter not long after the negative reviews started snowballing in:
So despite having more than 100 million active monthly users, Team Snapchat removed a feature due to the privacy desires of a “few higher-profile” people.
Does Spiegel realize he just publicly admitted, to a bunch of pissed off teens, that he has no qualms about catering to the 1-percent?
Not to mention the lack of a definitive ETA on when the Best Friends feature will be restored.
“Soon” is incredibly vague. Ridiculously so. Especially in light of the fact that many users are on the cusp of outright deleting the app in protest.
All in all, Spiegel’s tweet comes across as:
We’ll bring back BFs once we figure out how to ensure the privacy of a few celebs. No ETA on that.
Spiegel outtie like an Audi.
It’s obvious that young Spiegel needs to take a lesson from Netflix CEO, Reed Hastings, who issued one of the best corporate mea culpas back in 2011, starting with the words:
I messed up.
Still, All Is Not Quiet on the Store Front
From the looks of things in the App Store and on Google Play, most of Snapchat’s rabid consumer base has NO IDEA that their beloved Best Friends will be making a comeback…
Because Spiegel’s tweet, and Snapchat official’s subsequent retweet, can not even begin to reach the millions of Snapchat users who are not on Twitter.
It would behoove Team Snapchat to spread the message far and wide that resurrecting Best Friends with privacy options is priority número uno for the team and that users can expect an update by <insert date>.
A few ways in which they can achieve this include:
- Updating the description on the App Store and Google Play pages for the app;
- Adding a Story in the app itself, which would show up on the Story feed for all users;
- Sending out a push notification to all users; and
- Posting an update on their Facebook page, which boasts more than 4.5 million likes, despite the fact that it’s been defunct since 2013 — smh! The abandoned Facebook page boasts 8 times as many followers as Speigel’s and Snapchat’s Twitter following combined.