App Annie & The Mobile Hypocrisy

Image of Annie of App Annie surrounded by mathematical equations

Foxie Rating - 1 star - Ugly

Mobile is App Annie’s bread and butter.

The company tracks more than 3.7 million mobile apps and touts itself as “the standard” in mobile app analytics.

And yet…

App Annie has a website that is not optimized for mobile in any way, shape or form:

– Exhibit A –

Screenshot of the Products landing page on the App Annie website as viewed on a smartphone

– Exhibit B –

Screenshot of the Pricing landing page on the App Annie website as viewed on a smartphone

It’s almost as audacious as Apple which, like the emperor with no clothes, paraded around with a non-mobile-friendly home page, et. al., for 7 years.

It wasn’t until last fall that Team Apple succumbed to the 7-year-itch and fully entered into the mobile-optimization era the tech giant had ushered in in the first place with the advent of the iPhone in 2007.

The Audacity of… WTF!

App Annie launched in March 2010, nearly three years after the launch of the iPhone and nearly two years after the launch of the App Store — more than enough time to grasp the importance of designing for mobile devices both within and outside of an app (most notably, on a brand’s website).

Fast forward five years and App Annie touts itself as an authority on mobile best practices whilst brandishing a website that is a mobile disaster zone.

Take, for instance, the site’s Store Stats section, which showcases the top apps on iOS, Google Play, etc. This is the default landing page on the website as viewed via smartphone:

Screenshot of the Top Charts page on the App Annie website as viewed on a smartphone

And this is the default landing page within App Annie’s mobile app on iOS (which launched in July 2013):

Screenshot of the Store Stats page in the App Annie iOS app

Team App Annie could have easily taken the mobile template design that’s being used for the Store Stats section in the app and applied it to the dot-com site.

Instead, it seems they’ve ASSUMED that, by slapping a mobile smart banner at the top of a web page, a mobile visitor will be more than happy to just mosey on over to the App Store to download the App Annie iOS app in order to view the mobile-optimized content that is not accessible on the website itself.

And if so… that is NOT the kind of assumption a mobile analytics company should be making.

Not at all.

A Single Glimmer of Hope

Oddly enough, there is one section of the site that is optimized for mobile: The App Annie blog.

Here’s hoping they optimize the rest of the site BEFORE the 7-year-itch kicks in.

Screenshot of the Products landing Charts page on the App Annie website as viewed on a smartphone

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