The Sims & the 1 R of Great Social Content Marketing

An animated GIF of a scrawny man taking off his shirt and suddenly transforming into a muscular man, after which the woman next to him wipes her hand on his muscular arm and tattoos appear on his arm
Foxie Rating - 3 stars - Good
I was perusing my Tumblr feed when this little ditty (above) vied for my attention and won.

This eye-catching animated GIF was embedded in a sponsored ad promoting the new Sims4 simulation video game, which was released in September to great fanfare disappointment by the Sims franchise’s long-term fans.

The game has 578 customer reviews on Amazon and a rating of 2.9 out of 5 stars. Over on Gamestop, it has a middle-of-the-road user rating of 5.2 out of 10.

Screenshot of a Sims 4 Tumblr ad featuring a gif of a man removing his shirt, alongside the copy, "It's what's inside that counts! How Do You Rule?"

So Team Sims definitely needed to step up their marketing game going into the holiday season to attract new fans to the franchise.

The You Rule Tumblr ad linked to a landing page on TheSims website, which showcased an embedded YouTube video of a nearly 2-minute ad spot:

Reuse, Reuse, Reuse

I absolutely LOVE that Team Sims took an ad spot and divided its vignettes into over a half-dozen GIFs that were on-brand and perfectly suited for Tumblr, where GIFs reign supreme.

It seems so simple, but so few digital marketers think to reuse content in innovative ways. Shocking but true.

Check out these GIFs, which were posted on The Sims Official’s Tumblr page:

A Missed Opportunity

A HUGE miss, however, is the fact that Team Sims did not reuse the ad spot to also create and post video vignettes on Vine. But that may be because they seem to have completely forgotten that they set up an official and verified Vine account back in May, to which they uploaded one post before abandoning it for seven months and counting.


Related Review:
Screenshot of The Sims Vine account pageVine to The Sims: Call Me, Maybe?
In May 2014, The Sims social media team launched an official Vine account and posted 1 video. They haven’t been back since…


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