Not only does the ad have a most noticeable grammatical error — which is unpardonable seeing how few words there are to proofread — but the copy itself is lackluster and uninspired.
While a brand’s tag line may be short and sweet, it will rarely suffice as compelling, stand-alone ad copy.
In advertising, wherein words are at a premium, every single word counts. Every single word should serve a purpose and be in service to the message and call-to-action of your ad.
Luckily, Beech-Nut is not completely lacking in the wordsmith department. There is sharp and enticing copy to be found on its Pinterest account:
Either one of these quips would have been great copy to include in the paid search ad.