Mint & The Art of the Facebook Ad

Screenshot of a Mint Facebook ad in which a cartoon dollar is relaxing on a lounger, wearing sunglasses, and perusing an iPhone

Foxie Rating - 3 stars - Good
In the no man’s land that is the Facebook Suggested Apps carousel, the ads for Mint’s mobile app are a breath of fresh air (pun intended).

Instead of using a boring screenshot of a page within the app, Team Mint made the wise move to use a cartoon image that is cute, fun and simple.

In fact, the visual is so strong that it tells a story all on its own — like a single frame of a Charlie Chaplin film.

The ad copy is strong as well; vacillating between being humorous…

Mint Facebook featuring a dollar sign leaving a mall holding two shopping bags

To being aspirational.

Screenshot of a Mint Facebook ad in which a cartoon dollar is relaxing on a lounger, wearing sunglasses, and perusing an iPhone

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