Welcome to the Mobile Web, Apple – It’s About Damn Time!

Metallic version of the Apple logo

Foxie Rating - 3 stars - Good

Apple has finally, after so very, very, very, very, very, very many moons, optimized their home page and other key landing pages on the site for mobile devices.


Screenshot of the Apple home page before the redesign


Screenshot of the mobile Apple home page after the redesign

It boggles the mind that the company that revolutionized the mobile industry with the iPhone and the App Store audaciously maintained a website that wasn’t mobile-friendly AT ALL.

But that, my friends, is all in the past.

And I would like to formally and publicly welcome Team Apple to the mobile web!

Your timing couldn’t be better, seeing how mobile web browsing is well on its way to overtaking desktop browsing in the near future.

That’s not to say Apple’s new mobile-icious home page couldn’t benefit from some optimizations. But let’s save that for another day.

In the meantime, champagne, anyone?