Not the gross kind with fossilized cat feces.
Rather, the home of a loveable yet eccentric aunt who has somehow managed to cover every square inch of living space with sentimental junk that it requires a moment… or two… or three before you can discern just where it is safe to sit.
This is what it’s like to gaze upon the home page of Walgreens.com:
From the claustrophobic top nav, which is bloated with eight links, to the marquee area which, across 2-columns, is crowded with nearly a dozen CTAs, the page is cluttered with WAY too many elements above-the-fold, leaving little to no room for the page to breathe.
Oftentimes, home pages become plagued with the Hoader Effect when they are overly designed by committee; a committee that is focused more-so on business goals than providing the best user experience.
Given that the Walgreens consumer ranges from busy Moms to senior citizens, it is important that its dot-com home page is easy to navigate and refrains from bombarding its visitors with too many calls-to-action by default.
Below is a quick mockup I created via Photoshop in which I moved some elements, deleted others, and changed the color of a few elements in order to elevate them visually.
Now this is in no way a professional mockup (forgive the Skittle colors), but it illustrates just how much of a difference color, hierarchy and white space can make to the aesthetics, scannability and BREATHability of a page.